OBJECTIVE
To re-introduce and promote the range, the 5 different types of Gatsby Cooling Face Wash and making it the go to choice for young adult males.

INSIGHT
Young adult males may think it is too hard or too much effort for them to use face wash.

THE IDEA
Face 101 with GATSBY: To educate people, focus on showing the different range of products, what they do, giving tips to people on face care and which product would be suitable for them.