In the Pepsi: Embrace Your Individuality campaign, I created three posters to encapsulate the essence of self-expression and refreshment that Pepsi brings, focusing on the theme of individuality. Each poster represents this vision through vibrant, unexpected visuals, a mix of real faces, animated expressions, and lively scenes that form bold, expressive faces. This playful design reflects Pepsi’s energy and aligns with the campaign’s goal to empower people to celebrate every unique side of themselves.

The campaign positions Pepsi as more than just a beverage, it’s a refreshing invitation to live freely and authentically. Each poster encourages viewers to embrace their true selves. By connecting the product with self-expression, Embrace Your Individuality conveys that Pepsi stands for embracing personality, imagination, and the freedom to be unapologetically oneself.