An advertising campaign for Versace Jeans Vibrant, a new line targeting youth who want to embrace confidence, energy, and glamour. I created the brand name, wrote the copy, and designed the teaser and launch ads. The teaser ads, “SOMETHING IS RISING.” and “SOMETHING IS BLOOMING.”, were designed to spark curiosity and build anticipation by hinting at the upcoming launch without revealing too much.

The launch ads then took the concept further, introducing the product with bold copy such as “RISE. FEEL ELEGANT.” and “BLOOM. FEEL OPULENT.”, showcasing the vibrant and luxurious nature of the jeans. The use of teaser ads to create mystery followed by impactful launch ads helped establish excitement and provided a clear call to action, making the product appealing to a youthful, fashion-forward audience.